Ridi Trading is an online trade arm to existing social enterprise Adili Africa (Ridi Trading). The online trade arm will enable extremely poor Nairobi artisans including weavers, carvers, painters and the like to sell their products online both locally and internationally. Pre Covid these artisans earned daily wages by selling art in markets. Markets no longer exist, thus there’s no legitimate way to make a living. Profits will be divided fairly between the artisans, and also go towards operating Adili Africa’s holistic health programmes.